Guangxi and ASEAN are connected by mountains and rivers, close in humanities and communication. Guangxi vocational colleges and universities are willing to use e-commerce as a medium to promote learning and exchange with ASEAN partners, and to build a bridge of friendship between Chinese and ASEAN schools. In 2023, the China-ASEAN Conference on Vocational Education Cooperation and Development Secretariat decides to hold the China-ASEAN College Students E-commerce Competition of Innovation and Entrepreneurship, aiming to enhance the innovation and entrepreneurship capabilities of e-commerce college students for China and ASEAN schools in order to promote the high-quality development of the regional digital economy.